SEO and the Financial Crisis
It had to happen, somebody had to link SEO and the global financial meltdown together so thought it should rather be me than someone more qualified to comment. Does it help that I was, actually still am an accountant?
So the United States and certain other countries will be bailing out some of the larger financial institutions by either buying up distressed assets or by lending more money into the banking system as some of the banks are too scared to lend to each other and the system is bunging up I think the highly leveraged finance deals and credit default swaps (CDS) still have to come out somewhere, just not sure where. You can read more great articles on CDS’s by those who do this for a living at Bankaholic on what is going on and where it is happening.
So while the US, UK and everywhere else appears to be melting, from my dealings with business in Australia both large and small, I feel there is a sense of we should be cutting costs, managing budgets, things are bad but nothing drastic from a business perspective has changed in certain sectors so its a tad confusing. I have also noticed a higher interest in SEO and discussions around how to reduce paid advertising.
If I were a Marketing Manager
I would want sure fire ways to bring customers seeking my product or service to my website to convert them or introduce them to my brand at the lowest possible cost.
- I would spend some time ensuring my paid search campaigns were highly focused, conversion based and delivering at a set cost per customer acquisition or transaction. Why mess with a formula that works and that could potentially deliver even a higher ROI as more folks potentially cut their marketing budgets Read more…
