If you doing SEO to any reasonable level you would understand the concept of theming and siloing developed by Bruce Clay. Theming and siloing at a simplistic level relates to grouping pages of similar content and passing PageRank to those pages you want the search engines to see as important. Simple, right.
Marriage has a lot of similarities to the theming and siloing for the following reasons, just think about it.
Here are the top 10 reasons website siloing for search engine optimisation is just like marriage:
- Linking outside your silo is not a good thing
- Bringing unrelated 3rd parties into your silo can result in relationship dilution and a loss of important rankings
- You may think a rel=nofollow will hide something, but trust me, someone will find out, somewhere and it will get indexed Read more…
Online marketing, Search Marketing Marriage, Website Theming
Times are going to get tough, I think. Im probably not qualified to understand exactly how asset based leveraged derivatives have impacted on the debt market and the resulting impact on liquidity in the lending market, but, I think its safe to assume people will put the brakes on spending a little.
Just today, Harvey Norman said today they would cut advertising spend by 20% and McDonalds has consolidated their accounts which puts $15m of projects in question. (Source: Media Monitors)
3 things you need to do for the slowdown:
1. Paid Search:
If you are running your campaign based on a cost per customer acquisition or cost per conversion, why wouldnt you continue. Customers looking for your product or service, you pay for the lead and make a margin on that customer. Simple mathematics.
Where this falls down : If less people are buying, your cost per conversion will increase, potentially forcing you to reduce spend or the volume of conversions.
What you should do : Ensure your campaigns are focussed, move away from branding tactics and focus only on conversion keywords. Manage and monitor accounts closely, set clear monthly budgets.
Read more…
Business online Downturn
