The 5HITS

If you doing SEO to any reasonable level you would understand the concept of theming and siloing developed by Bruce Clay. Theming and siloing at a simplistic level relates to grouping pages of similar content and passing PageRank to those pages you want the search engines to see as important. Simple, right.

Marriage has a lot of similarities to the theming and siloing for the following reasons, just think about it.

Here are the top 10 reasons website siloing for search engine optimisation is just like marriage:

1. Linking outside your silo is not a good thing 
2. Bringing unrelated 3rd parties into your silo can result in relationship dilution and a loss of important rankings
3. You may think a rel=nofollow will hide something, but trust me, someone will find out, somewhere and it will get indexed
4. Linking into a bad neighbourhood can result in spotty rankings, this spottiness may even stay with you permanently
5. Significant duplicate content within the silo frustrates over time and results in a stale silo. This can lead to point 1 and result in linking outside the silo
6. Siloing requires landing pages and children pages. These supporting pages need to carefully managed and looked after throughout their lifetime.
7. After awhile children pages may develop rankings of their own and make the landing pages proud
8. PageRank is like the wealth you build through life, it most goes to the kids and then some other 3rd parties.
9. Get rich quick link schemes seldom work and generally reduce the overall PageRank of the silo
10. It is important to build relevant inbound links from good neighbourhoods that support your silo. Poor or inappropriate inbound links can tear a silo apart.

Theming and siloing is critical to a good user experience and good rankings, just ask us how?

Online marketing, Search Marketing Marriage, Website Theming