Archive for January, 2009

Bruce Clay SEO Training – April 2009

Jan 24th

Posted by Jem in SEO

1 comment

Bruce Clay Australia is holding more search engine optimisation training in April from the 6th-8th, just after SMX Sydney. You could theoretically enjoy the ultimate search week, hear the stories at SMX Sydney and then learn the how to implement them, from Bruce Clay, President of Bruce Clay Inc.

We have been holding search engine optimisation (SEO) courses now in Australia since 2007 and more recently they have started to get booked out. Testimonials from past attendees are available on the Bruce Clay SEO testimonials Training page and to date, touch wood we have not had a bad one.

The training is 3 days and the pricing has been slightly revised, as well as there currently being an early bird special at $2,550 for the 3 days including access to the SEOToolset. We generally hold the training at a hotel ensuring a comfortable environment and good catering.

We are very often asked, Why Bruce Clay SEO Training?, why are our courses different?

We believe the key reasons our training is different, include :

  1. The training is structured to take you through a learning process, leaving no one behind. We have marketing directors sitting next to web developers with neither getting bored. I might add, knowing what html is will help but you need be no more technical that that.
  2. We go into detail, a lot of detail. Including our methodologies, site structuring, linking etc. with real life examples and experiences shared. This is not a part of our selling process, we share all the knowledge we have. You implement what you learn, you will get more traffic to your site. More >

SEO and Adspend going forward

Jan 12th

Posted by Jem in SEO

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So where is the spend going? Interestingly enough, into search. Per eMarketer, search is predicted to grow by 15% in 2009 and 30% by 2010. This is against display ads 18% , Classifieds -6%, Sponsorships -8%, Email marketing 8.5% and video 113% all by 2010. In this data, Search makes up 45% of online spend in 2008 and will move to 48% in 2009 and 48,7% by 2010.

This can only be good news to Google and those providing paid search and search engine optimisation (SEO)services. Video ad spending while good news, comes in varying forms and channels, from Youtube through to display video. From the data this breakdown was not available but no doubt there would be some overlap.

While this data is based on the United States and is based on various assumptions, we believe Australia will follow a similar trend. In fact the update and increase in growth in search may even be more dramatic, given the speed on adoption and innovation rates with Australian online marketers. Within the last 18 months it is clear that corporate Australia recognizes the opportunity from search and is prepared to invest accordingly.

Social media as a channel to market is still clearly emerging in Australia. Most corporates know they need to be involved and many are finding the best way to execute challenging. Search is also clearly integrated into social strategies.

So what does this mean? Some core considerations for 2009 are: More >

Bruce Clay SEMToolBar

Jan 9th

Posted by Jem in Social Media

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Bruce Clay has released 2 new tools, the first being the new SEMToolbar, something we have been excited about for awhile.

You can download the SEMToolBarhere. The SEMToolbar is a browser plug-in that can extract data from the key search engines being Google, Yahoo and Microsoft as well as other sources and then deliver that data in a variety of ways through the browser and search results. You can set up any search engine you like to check results in, not just the aforementioned.

Since we have been road-testing the toolbar, here are some of the features we have found particularly useful.

At the touch of a button. (i.e very quickly), you can:

From the SEOToolset perspective:

  • Run the Keyword Density Analyzer while in the webpage you want to review
  • Run a Check Server command to view aspects related to your server, including block-lists and cloaking checks
  • Use the W3c Markup Validation Service
  • Review the keywords and domains you manage

From a search engine marketing and search results perspective:

  • number search results
  • quickly check different search engine results without leaving the page i.e. move between Google.com, Google.com.au and then Yahoo etc. More >