The 5HITS

Search Engine Optimisation (SEO) Training Course from Bruce Clay here in Australia. We ran it in Tasmania, ratings and feedback were good, so now we are running it in Sydney, Melbourne and Brisbane during October 2009. Bruce Clay training is well known and our 3 day training course highly rated (4.8/5 average) for the 3 years it has been running to date. We now have added a 1 day curriculum which will run more regularly than 6 monthly as in the past. You can register here.

The course includes detailed material, live examples and

Where and when will the SEO training be held?
Brisbane – Wednesday the 14th of October, 2009
Novotel, 200 Creek St, Brisbane.

Melbourne – Tuesday the 20th of October, 2009
Stamford Plaza, 111 Little Collins St, Melbourne.

Sydney – Thursday the 29th of October, 2009
Menzies Hotel, 14 Carrington St, Sydney.

What is covered in the SEO course?
•            Achieving better rankings in search engine results
•            How to increase click-through rates
•            How to make your site more relevant
•            How to identify the best keywords for your site
•            What is PageRank and how to increase link popularity
•            How to identify and characterise your competition
•            How to analyse and edit your own content
•            How to avoid Spam
•            How to include Engagement Objects™
•            Designing and structuring your site in the right way to achieve better search engine rankings
•            Optimising the technical structure of your site to improve rankings
•            Ensuring your site is able to be spidered by the search engine robots
•            How to develop links worth having
•            Monitoring you and your competitors positions within the search engine rankings
•            Being ethical whilst optimising your site
•            How to measure your success

What is included?
Fees include the 1 day training course, meals and refreshments, a 1 year free subscription to the SEOToolSet® (valued at over $1,000) and a detailed course manual.

Bookings
Bookings can now be made at the following url: https://www.seotoolset.com/training/register_au.html

More information
More information on the 1 day SEO training course can be found at http://www.bruceclay.com.au/training/one-day-SEO-course.htm.

More information on the 3 day SEO training course can be found at http://www.bruceclay.com.au/training/index.htm.

Internet, Online marketing, Search Marketing SEO Training

Having recently undertaken this process of moving after many years from PC to MAC, here are the things nobody tells you but you should know before you buy and when you’ve bought. I recently moved from my Dell XPS 12″ running XP and Office 2008 to a Mac Book Pro, 15″ 2.8GHz.

Some considerations before buying a MAC

1. Everyone keeps on saying the Mac will run Windows. Yes, and in so many ways. This can be done using Bootcamp, i.e.. when you boot the machine it will boot straight into Windows, VMWare Fusion or Parallels. Both of the last 2 seem much of a muchness and the same price from reading up and talking to sales people no one could point to a clear advantage in either, other than VMWare was written later and thus could have better coding?. Price is around $120.00 and they allow you to run Windows virtually.. Remember when you buy a Mac the OS is built for the machine, so running Windows loses all those little tweaks, you are running standard software on a standard laptop not built for it. Also Windows will cost you. To get XP which most seemed to be recommended by most required buying Vista Business (The cheapest) at around $420.00 and then requesting a downgrade to get back to XP, ridiculous!
2. While the VMWare is neat and works well, it does crash every now and then and seems to affect the performance of the overall machine if not shut down properly.
3. Small thing. The power adaptor is white. This will get dirty and look untidy quickly
4. Accessories, while of high quality are expensive, and there are not as many options as you would find for PC, obviously
5. Its going to take you awhile to learn you way around the Mac OS. The logic is different but not impossible. After you a few days you realize it is actually a lot easier and better and makes Windows, dare I say it look a bit clunky.
6. Entourage and Office for Mac are not industrial grade. If you are used to large spreadsheets and documents and heavy Outlook usage then Office for Mac and Entourage will seem a little basic. The Apple guys will tell you it will do everything except Macros which is sort of true. I have found large Excel, Powerpoint and Word files with complex formulas or other inclusions will crash or open as Read Only. Also take a long time to open, even on a more powerful machine. If you are used to Office 2008 and rely on it, you may be disappointed with Office for Mac and Entourage. There are also little bits of functionality, that are either well hidden of not easy to find, like dragging margins when printing, requesting read/ receipts for email and so on. Read more…

Business online Mac, Mac Book pro, PC, Windows