The 5HITS

New business models for social marketers. Managing your brand on the web just got interesting. Sidewicki, the tool in your Google Toolbar allowing you to see comments made next to websites has been upgraded to allow you to view these for an entire domain, per the Google blog. You are pretty quickly going to get a view on what a business/ restaurant/ website is about using this feature.

On the upside, to comment users need a Google profile and also need some “trust” or “authority”, lets call it PageRank for profiles before they are published. As more people comment so this bar will rise. So you spam the sidewicki, as with search you will become invisible. But comment wisely and responsibly and you build an ability to influence an extremely important part of todays marketing mix.

Granted:

• Low use and understanding of Google profiles
• Not that hard to set up a profile
• Low use or understanding of Sidewicki, let alone having the toolbar installed

But

• Gmail, Local Business Centre and so on will continually enhance our understanding
• Google social will encourage all to set up profiles, also just to claim your own space
• Online profiles will continue to grow in importance and need to be managed

So this has the opportunity to bring power to the people. You want to book a flight and have some adventure, search for “air tickets to Iraq” and find the #1 ranking site, but low and behold there are numerous sidewicki entires about how that airline runs late, loses your lugage, are rude to customers etc. You still going to book with them?

In the future of search, if there were enough of these and the quality was good, why would they not Read more…

Internet, Online marketing, Search Marketing Google sidewicki, reputation management

New Youtube campaign released by Poise Australia on pelvic floor exercise videos. This includes 13 videos from Jane Simmons a leading advisor in this area. There are also a lot of competitors competing for this space such as Tena.

The Poise channel is professional and the videos, clear, branded and easy to recognise. I actually might do some pelvic floor exercises myself. So well done on the channel set up, be interesting to see if these will result in blended search results.

Optimising Youtube videos in this day and age is no longer a luxury, it is a must.

These videos are also available on the www.poise.com.au website, under in the  Benefits of pelvic floor exercises. The videos are well explained on the site, walk you through the steps and are in the correct sequence. A great way of showing multiple channels to market, through the vendor site as well as through Youtube to maximise the brand awareness of Poise Pilates, created by Poise for woman suffering from incontinence.

Search Marketing

Sub domains are always an interesting part of SEO and we often get questions about their status and when to use and when not too, use of keywords in the domain.

Using say this bedwetting example of a subdomain of a well known bed wetting product used in Australia. While this subdomain will appear if searched in the toolbar it does not appear when searched in the main results, in fact it appears non existent, just the main site is in the results. It is however in the index.

Any other experiences with subdomains, rankings and use of keywords in the domain.

Search Marketing