Valentines Day Post Mortem
So Valentines Day is over and we move on. Some interesting stats on Valentines Day. Assuming search engines are a good indication of the peoples intention, and we know that Google has in excess of 90% market share, we can say the following:
- People only start thinking about valentines day 16 days in advance, looking for general gifts
- They start to think roses are the answer 10 days in advance and alternate gift ideas 9 days in advance
- Those who are organised get it done 7 days before and then there are those that panic all the way up to the last minute
- Most people still search on the generic terms flowers and roses rather than including valentines day in the search phrase
Interesting and remember this for next year.
Flowers v Roses Search Volume Graphs
Categories: Digital Strategy
