about 1 year ago - No comments
Buzzword or compelling business requirement. Interesting talking to a European counterpart recently. In Australia we get the traffic to the site first, then use the data to improve the site to increase conversions, in Europe it appeared to be the opposite, fix the site then get the traffic so they convert. Whichever way you do
about 1 year ago - No comments
Good article quoting Jeremy Bolt and Des Odell the Directors of Bruce Clay Australia on SEO (Search Engine Optimisation) in The Age today, written by Billy Adams. http://www.theage.com.au/business/clevel/search-engines-the-new-marketing-frontier-20100524-w4ww.html Covers the estimated size of the SEO market and why every organisation should be considering SEO.
about 1 year ago - 1 comment
SMX Sydney 2010 was held Thursday and Friday this week at the Hilton. SMX has grown in stature in recent years as the event for the search industry. Bruce Clay was an exhibitor and during my time at the booth met a number of interesting people and companies, all looking for more traffic from search
about 2 years ago - No comments
Most advertising works as follows in larger organisations, right? Identify requirements re target market, product etc. Develop campaign to meet requirements Pitch to client Plan media Buy media Run campaign through proposed media Measure success Celebrate Ad agency wins award Traditionally, Media = television, radio, magazines, newspapers and more recently banner advertising, paid search maybe