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	<title>The 5HITS &#187; Conversion</title>
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		<title>Conversion Rate Optimisation</title>
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		<pubDate>Tue, 18 Jan 2011 23:26:36 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
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		<description><![CDATA[Buzzword or compelling business requirement. Interesting talking to a European counterpart recently. In Australia we get the traffic to the site first, then use the data to improve the site to increase conversions, in Europe it appeared to be the opposite, fix the site then get the traffic so they convert. Whichever way you do [...]]]></description>
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		<title>Taking content from good to great</title>
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		<pubDate>Wed, 30 Jun 2010 12:41:00 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Conversion]]></category>
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		<description><![CDATA[Fact 1: The cost of publishing online is cheap. If you are too tight to even pay for hosting, you can use blogspot or even Google sites, but hosting is essentially free these days. Fact 2: Content is cheap and getting cheaper. The going rate for very at times average articles from India is around [...]]]></description>
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		<title>Monetising your website</title>
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		<pubDate>Mon, 17 May 2010 12:04:09 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Website ROI]]></category>

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		<description><![CDATA[So everyone has a website or a blog, or both. Many dream of retiring to a deserted island and running their networks of websites, getting rich and having this amazing work life balance. Well guess what? It ain&#8217;t going to happen, easily anyway. Of those with sites, many are limited by their developers to various [...]]]></description>
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		<title>Sidewicki-Reputation Management</title>
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		<pubDate>Sun, 15 Nov 2009 20:54:15 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[New business models for social marketers. Managing your brand on the web just got interesting. Sidewicki, the tool in your Google Toolbar allowing you to see comments made next to websites has been upgraded to allow you to view these for an entire domain, per the Google blog. You are pretty quickly going to get [...]]]></description>
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