Good article quoting Jeremy Bolt and Des Odell the Directors of Bruce Clay Australia on SEO (Search Engine Optimisation) in The Age today, written by Billy Adams.
Covers the estimated size of the SEO market and why every organisation should be considering SEO.
Bruce Clay is hiring and needs to fill a number of SEO jobs in their Sydney office.
Bruce Clay is one of the leading SEO (Search Engine Optimisation) agencies in Australia and has the largest pure play SEO team in Australia, We only do SEO, we do not mix SEO and SEM. We also provide the global and highly rated 3 day SEO training to all of our staff, as well as on the job training from highly experienced managers and directors on sme of Australias best known and largest websites. Bruce Clay also has their own SEOToolset which we use in house.
PLEASE READ THIS FIRST. We are looking for graduates, or graduates with up to 1 year experience to start as SEO Analysts in our Sydney office.
We offer:
Who we are looking for:
If this is you. Send us your resume, we look forward to hearing from you. Apply here.
SMX Sydney 2010 was held Thursday and Friday this week at the Hilton. SMX has grown in stature in recent years as the event for the search industry. Bruce Clay was an exhibitor and during my time at the booth met a number of interesting people and companies, all looking for more traffic from search online.
For more on SMX Sydney 2010 you can get the complete coverage from the Bruce Clay blog, the whole event was live blogged by our very own Bruce Clay blogger Marc Ellison. Read all the detail on the Bruce Clay SEO Blog, here.
As I work in an SEO agency we are constantly recruiting SEO staff. The challenges we have include:
I always joke and say when I see a resume, the person looks so good I feel I should report to them. When you interview, you get about half of what the resume said, thanks to the resume writers and online resume tools. Then what you end up hiring is about half of what was represented in the interview. So 25% of the initial resume. The other side of this I accept is that with all the resumes this way, we take the best looking ones, which may be a somewhat flawed approach, but it is hard selecting from multiple applications.
Don’t get me wrong we have great staff, who are loyal and who field calls from recruiters at least once per week. Keeping up with rising salaries is also a challenge. Nobody calls me though, cannot understand why. Put it this way, we hire people with little or some experience, train them heavily, pay them increasing market related rates, and give them a performance based bonus, and all this time adding serious value to them, through skills, experience and education. Should they not be paying us for the opportunity? I ask myself everyday? Just kidding.
On average what we consider to be a senior SEO person for hiring is not what gets presented as a senior SEO person. In fact most of the so called 1-2 years experience people we hire are good as analysts and where he have hired managers this has ended in tears.
The impact on our industry is as follows:
Bruce Clay Australia has finalised dates for the 3 day SEO training for 2010. Bruce Clay himself will be over to conduct the training from March 10-12th 2010. The course will be held in Sydney at the luxurious Observatory Hotel in the Sydney CBD and I would advise booking early. The last 3 courses ended up being fully booked and unfortunately having to turn some people away. Prior to releasing the training date this time, we already have 10 bookings, so would advise that you book sooner rather than later. Find out more about Bruce Clay 3 day SEO training here.
For those of you with less time and who think the 3 day training may be a little to hectic, we are also running our global 1 day Bruce Clay SEO training course in Sydney, Melbourne and Brisbane during 2010. The dates for the 1 day training are as follows:
New business models for social marketers. Managing your brand on the web just got interesting. Sidewicki, the tool in your Google Toolbar allowing you to see comments made next to websites has been upgraded to allow you to view these for an entire domain, per the Google blog. You are pretty quickly going to get a view on what a business/ restaurant/ website is about using this feature.
On the upside, to comment users need a Google profile and also need some “trust” or “authority”, lets call it PageRank for profiles before they are published. As more people comment so this bar will rise. So you spam the sidewicki, as with search you will become invisible. But comment wisely and responsibly and you build an ability to influence an extremely important part of todays marketing mix.
Granted:
But
So this has the opportunity to bring power to the people. You want to book a flight and have some adventure, search for “air tickets to Iraq” and find the #1 ranking site, but low and behold there are numerous sidewicki entires about how that airline runs late, loses your lugage, are rude to customers etc. You still going to book with them?
In the future of search, if there were enough of these and the quality was good, why would they not Read more…
Sub domains are always an interesting part of SEO and we often get questions about their status and when to use and when not too, use of keywords in the domain.
Using say this bedwetting example of a subdomain of a well known bed wetting product used in Australia. While this subdomain will appear if searched in the toolbar it does not appear when searched in the main results, in fact it appears non existent, just the main site is in the results. It is however in the index.
Any other experiences with subdomains, rankings and use of keywords in the domain.
We have long been building paid and unpaid Youtube channels for clients, The great video shows some research on Australia specifically, using 3,000 participants. These go further to proving what Nielsen and Comscore say but with more detail. Great insights, you cannot afford to ignore youtube as a channel to market.
Having said that, you cannot ignore SEO. As more and more clamber onto the Youtube wagon if you want proper ROI, make the extra efford to optimise your videos propely. Also ensure you have an appropriate strategy for the videos on your site and those you make available on youtube.
Consider:
Search Engine Optimisation (SEO) Training Course from Bruce Clay here in Australia. We ran it in Tasmania, ratings and feedback were good, so now we are running it in Sydney, Melbourne and Brisbane during October 2009. Bruce Clay training is well known and our 3 day training course highly rated (4.8/5 average) for the 3 years it has been running to date. We now have added a 1 day curriculum which will run more regularly than 6 monthly as in the past. You can register here.
The course includes detailed material, live examples and
Where and when will the SEO training be held?
Brisbane – Wednesday the 14th of October, 2009
Novotel, 200 Creek St, Brisbane.
Melbourne – Tuesday the 20th of October, 2009
Stamford Plaza, 111 Little Collins St, Melbourne.
Sydney – Thursday the 29th of October, 2009
Menzies Hotel, 14 Carrington St, Sydney.
What is covered in the SEO course?
• Achieving better rankings in search engine results
• How to increase click-through rates
• How to make your site more relevant
• How to identify the best keywords for your site
• What is PageRank and how to increase link popularity
• How to identify and characterise your competition
• How to analyse and edit your own content
• How to avoid Spam
• How to include Engagement Objects™
• Designing and structuring your site in the right way to achieve better search engine rankings
• Optimising the technical structure of your site to improve rankings
• Ensuring your site is able to be spidered by the search engine robots
• How to develop links worth having
• Monitoring you and your competitors positions within the search engine rankings
• Being ethical whilst optimising your site
• How to measure your success
What is included?
Fees include the 1 day training course, meals and refreshments, a 1 year free subscription to the SEOToolSet® (valued at over $1,000) and a detailed course manual.
Bookings
Bookings can now be made at the following url: https://www.seotoolset.com/training/register_au.html
More information
More information on the 1 day SEO training course can be found at http://www.bruceclay.com.au/training/one-day-SEO-course.htm.
More information on the 3 day SEO training course can be found at http://www.bruceclay.com.au/training/index.htm.
This is interesting. Michael Kordahi, a Microsoft employee built the blind search engine I think to sell more Tweetshirts. The search engine comparisons exclude any blended search compnents such as News, Blogs etc.
Go check it out at http://blindsearch.fejus.com/