Internet Marketing Trends

  • Mobile: Developing a strategy including frameworks for future mobile media consumption and usage. Begin testing mobile products in narrow verticals, using existing content and media. Gain a foothold in the market, while minimising investment.
  • Digital media content and the mapping of this content to Google vertical databases for relevant high traffic search terms. Increasing the presence of relevant digital media across the sites, including video, audio, images and other user generated content and structuring these correctly within the website.
  • Development and use of widgets to solve real user needs. Widgets can be included in igoogle, various social networking sites and made available for download for inclusion on other websites.
  • Deliver localised search results to key target markets
  • Google Maps: Google maps believe around 80% of searches can have a geographic anchor and as a result maps will continue to grow. Maps are being rendered in Universal for certain searches.

Why these will be important?

As organisations grow in their online presence, those with traffic, quality content and relevant digital media will have the ability to develop a significant Internet footprint and to dominate certain categories. The law of economics will ensure less sophisticated organisations disappear.