<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The 5HITS &#187; campaigns</title>
	<atom:link href="http://the5hits.com/online-marketing/campaigns/feed/" rel="self" type="application/rss+xml" />
	<link>http://the5hits.com</link>
	<description>Internet Marketing and Digital Strategy Blog</description>
	<lastBuildDate>Sun, 02 Oct 2011 03:46:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Conversion Rate Optimisation</title>
		<link>http://the5hits.com/conversion/conversion-rate-optimisation/</link>
		<comments>http://the5hits.com/conversion/conversion-rate-optimisation/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 23:26:36 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[campaigns]]></category>

		<guid isPermaLink="false">http://the5hits.com/?p=245</guid>
		<description><![CDATA[Buzzword or compelling business requirement. Interesting talking to a European counterpart recently. In Australia we get the traffic to the site first, then use the data to improve the site to increase conversions, in Europe it appeared to be the opposite, fix the site then get the traffic so they convert. Whichever way you do]]></description>
		<wfw:commentRss>http://the5hits.com/conversion/conversion-rate-optimisation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build your own Media</title>
		<link>http://the5hits.com/digital-strategy/build-your-own-media/</link>
		<comments>http://the5hits.com/digital-strategy/build-your-own-media/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 22:12:24 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[campaigns]]></category>

		<guid isPermaLink="false">http://the5hits.com/?p=74</guid>
		<description><![CDATA[Most advertising works as follows in larger organisations, right? Identify requirements re target market, product etc. Develop campaign to meet requirements Pitch to client Plan media Buy media Run campaign through proposed media Measure success Celebrate Ad agency wins award Traditionally, Media = television, radio, magazines, newspapers and more recently banner advertising, paid search maybe]]></description>
		<wfw:commentRss>http://the5hits.com/digital-strategy/build-your-own-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old Media Agencies</title>
		<link>http://the5hits.com/digital-strategy/old-media-agencies/</link>
		<comments>http://the5hits.com/digital-strategy/old-media-agencies/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 10:01:05 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[campaigns]]></category>

		<guid isPermaLink="false">http://the5hits.com/?p=64</guid>
		<description><![CDATA[Bye Bye those upfront buys Great video on traditional and online advertising written to Bye Bye Miss American pie. If you are in marketing or advertising and pitch against some of the larger more traditional agencies you may relate to this.]]></description>
		<wfw:commentRss>http://the5hits.com/digital-strategy/old-media-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

