Internet Marketing and Digital Strategy Blog
Posts tagged humour
10 Link Commandments
Jun 16th
When speaking at Cebit in 2007 I proposed the linking commandments and winged a lot about the amount of link spam going on and that the Internet was becoming a quagmire of grey links. Anyway changes unbeknownst to me were afoot and things changed, spammers were uncovered and unranked, paid links became an issue and the 10 link commandments held true and were again used at the Cebit E Marketing conference in 2008. Here they are:
- Thou shalt do whatever the search engine with market share believes is right
- Thou shalt not spam
- Thou shalt focus on link quality, not quantity
- Thou shalt not buy links
- Thous shalt not use page rank for evil
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Thou shalt create unique, quality content others will link to
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Thou shalt not commit adultery (But if you have to, use a link condom)
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Thou shalt use link text wisely
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Thou shalt use links to create focus
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Thou shalt expend huge energy to manage and build links for SEO
So remember good net citizens, link spam and you rank for a day, link plan and you rank for a lifetime.
You know you’ve been in Search too long, when…..
Jun 13th
While moderating at SMX Sydney this year, I introduced Gord Hotchkiss (Enquiro) and Danny Sullivan (Searchengineland) and I thought, hang on. These guys have been in search for years. They obviously haven’t found what they are looking for, but not only that, how long is too long in the world of search engine optimisation. There I go, cant help myself, inserting relevant keywords such as search engine optimisation above and lets not forget the abbreviation SEO. Anyway, back to Danny and Gord, hardened men of search:
What should you watch out for, to recognise that maybe you have been in search too long:
- Your wife tells you she is pregnant and you worry about duplicate content penalties
- Your kids misbehave and you threaten to take away their Page Rank
– You consider keyword usage when writing your Christmas cards
- You see your children as your sub domains
- You approach a detour and tell your passengers that its just a 302 temporary redirect
- You get lost and stop a stranger to ask where you can find a sitemap
- You get spidered or crawled you are very happy about it
- You worry that wearing a t shirt with writing under a sweater might incur a spam penalty
- Your kids get expelled and you ask the principal if you can submit a re inclusion request
If you didnt understand a word of the above, email me and I will send you a proposal. You obviously need search consulting.