Internet Marketing and Digital Strategy Blog
Posts tagged SEO Training
SEO Copywriter Training
Sep 29th
Just so you know. SEO copywriter in Sydney on the 12 October 2010. Great way to spend a morning, even if I say so myself, learning about engaging structure, keeping people on the page and use of keywords and associated words.
Find out more about SEO copywriter training at Bruce Clay Australia
Bruce Clay SEO Training Courses
Dec 23rd
Bruce Clay Australia has finalised dates for the 3 day SEO training for 2010. Bruce Clay himself will be over to conduct the training from March 10-12th 2010. The course will be held in Sydney at the luxurious Observatory Hotel in the Sydney CBD and I would advise booking early. The last 3 courses ended up being fully booked and unfortunately having to turn some people away. Prior to releasing the training date this time, we already have 10 bookings, so would advise that you book sooner rather than later. Find out more about Bruce Clay 3 day SEO training here.
For those of you with less time and who think the 3 day training may be a little to hectic, we are also running our global 1 day Bruce Clay SEO training course in Sydney, Melbourne and Brisbane during 2010. The dates for the 1 day training are as follows:
- 17th February – Sydney
- 7th April – Brisbane
- 12th May – Melbourne
- 9th June – Sydney
SEO is growing fast, let the leading Australian SEO agency with one of the largest dedicated SEO teams help you with your search engine optimisation training needs. The training is standardised globally, includes access to our SEOToolset, excellent value for money and is run globally to hundreds of students monthly.
I look forward to seeing there….
Bruce Clay SEO Courses 1 Day
Aug 31st
Search Engine Optimisation (SEO) Training Course from Bruce Clay here in Australia. We ran it in Tasmania, ratings and feedback were good, so now we are running it in Sydney, Melbourne and Brisbane during October 2009. Bruce Clay training is well known and our 3 day training course highly rated (4.8/5 average) for the 3 years it has been running to date. We now have added a 1 day curriculum which will run more regularly than 6 monthly as in the past. You can register here.
The course includes detailed material, live examples and
Where and when will the SEO training be held?
Brisbane – Wednesday the 14th of October, 2009
Novotel, 200 Creek St, Brisbane.
Melbourne – Tuesday the 20th of October, 2009
Stamford Plaza, 111 Little Collins St, Melbourne.
Sydney – Thursday the 29th of October, 2009
Menzies Hotel, 14 Carrington St, Sydney.
What is covered in the SEO course?
• Achieving better rankings in search engine results
• How to increase click-through rates
• How to make your site more relevant
• How to identify the best keywords for your site
• What is PageRank and how to increase link popularity
• How to identify and characterise your competition
• How to analyse and edit your own content
• How to avoid Spam
• How to include Engagement Objects™
• Designing and structuring your site in the right way to achieve better search engine rankings
• Optimising the technical structure of your site to improve rankings
• Ensuring your site is able to be spidered by the search engine robots
• How to develop links worth having
• Monitoring you and your competitors positions within the search engine rankings
• Being ethical whilst optimising your site
• How to measure your success
What is included?
Fees include the 1 day training course, meals and refreshments, a 1 year free subscription to the SEOToolSet® (valued at over $1,000) and a detailed course manual.
Bookings
Bookings can now be made at the following url: https://www.seotoolset.com/training/register_au.html
More information
More information on the 1 day SEO training course can be found at http://www.bruceclay.com.au/training/one-day-SEO-course.htm.
More information on the 3 day SEO training course can be found at http://www.bruceclay.com.au/training/index.htm.
Bruce Clay SEO Training – April 2009
Jan 24th
Bruce Clay Australia is holding more search engine optimisation training in April from the 6th-8th, just after SMX Sydney. You could theoretically enjoy the ultimate search week, hear the stories at SMX Sydney and then learn the how to implement them, from Bruce Clay, President of Bruce Clay Inc.
We have been holding search engine optimisation (SEO) courses now in Australia since 2007 and more recently they have started to get booked out. Testimonials from past attendees are available on the Bruce Clay SEO testimonials Training page and to date, touch wood we have not had a bad one.
The training is 3 days and the pricing has been slightly revised, as well as there currently being an early bird special at $2,550 for the 3 days including access to the SEOToolset. We generally hold the training at a hotel ensuring a comfortable environment and good catering.
We are very often asked, Why Bruce Clay SEO Training?, why are our courses different?
We believe the key reasons our training is different, include :
- The training is structured to take you through a learning process, leaving no one behind. We have marketing directors sitting next to web developers with neither getting bored. I might add, knowing what html is will help but you need be no more technical that that.
- We go into detail, a lot of detail. Including our methodologies, site structuring, linking etc. with real life examples and experiences shared. This is not a part of our selling process, we share all the knowledge we have. You implement what you learn, you will get more traffic to your site. More >
SEO and the Financial Crisis
Sep 29th
It had to happen, somebody had to link SEO and the global financial meltdown together so thought it should rather be me than someone more qualified to comment. Does it help that I was, actually still am an accountant?
So the United States and certain other countries will be bailing out some of the larger financial institutions by either buying up distressed assets or by lending more money into the banking system as some of the banks are too scared to lend to each other and the system is bunging up I think the highly leveraged finance deals and credit default swaps (CDS) still have to come out somewhere, just not sure where. You can read more great articles on CDS’s by those who do this for a living at Bankaholic on what is going on and where it is happening.
So while the US, UK and everywhere else appears to be melting, from my dealings with business in Australia both large and small, I feel there is a sense of we should be cutting costs, managing budgets, things are bad but nothing drastic from a business perspective has changed in certain sectors so its a tad confusing. I have also noticed a higher interest in SEO and discussions around how to reduce paid advertising.
If I were a Marketing Manager
I would want sure fire ways to bring customers seeking my product or service to my website to convert them or introduce them to my brand at the lowest possible cost.
- I would spend some time ensuring my paid search campaigns were highly focused, conversion based and delivering at a set cost per customer acquisition or transaction. Why mess with a formula that works and that could potentially deliver even a higher ROI as more folks potentially cut their marketing budgets More >
10 Criteria for SEO Training
Jul 28th
Yes its that time of the year again. SEO training for Bruce Clay in October and seen as the early bird offer is about to expire, what better than to provide a public service than giving you some criteria to judge SEO training on, and letting you know where to find Bruce Clay SEO Training.
Getting your in-house SEO and consulting teams trained is critical as search engine ranking competition continues to grow. Getting them trained, armed with toolsets and methodologies and giving them the confidence to make key decisions on site structure, content and linking even more so. 
Expecting SEO teams to learn from blog posts, forums and websites is not ideal. Finding the right training is however a good start and should deliver long term results.I obviously think Bruce Clay training is pretty good having done it now 5 times, but in case you are not convinced, judge for yourself. Here are 10 criteria you should consider before booking and sending your staff off to any SEO training.