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	<title>The 5HITS &#187; site structure</title>
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		<title>Why Theming and Siloing is just like Marriage</title>
		<link>http://the5hits.com/seo/why-theming-and-siloing-is-just-like-marriage/</link>
		<comments>http://the5hits.com/seo/why-theming-and-siloing-is-just-like-marriage/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 22:23:00 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[site structure]]></category>

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		<description><![CDATA[If you doing SEO to any reasonable level you would understand the concept of theming and siloing developed by Bruce Clay. Theming and siloing at a simplistic level relates to grouping pages of similar content and passing PageRank to those pages you want the search engines to see as important. Simple, right. Marriage has a lot]]></description>
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		<title>Structuring In-House SEO Teams &#8211; Part 2</title>
		<link>http://the5hits.com/seo/structuring-in-house-seo-teams-part-2/</link>
		<comments>http://the5hits.com/seo/structuring-in-house-seo-teams-part-2/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 23:14:53 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[site structure]]></category>
		<category><![CDATA[Website ROI]]></category>

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		<description><![CDATA[Mixing up SEO and SEM. Logically these 2 should fit snugly together, practically the skills couldn&#8217;t be further apart. SEO is more business focused, strategic, innovative and technical. SEM or paid search requires focus where cost per conversion or acquisition is being targeted and is somewhat process driven with some creativity required for the ads. We]]></description>
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		<title>Structuring In- House SEO Teams &#8211; Part 1</title>
		<link>http://the5hits.com/seo/structuring-in-house-seo-teams-part-1/</link>
		<comments>http://the5hits.com/seo/structuring-in-house-seo-teams-part-1/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 00:32:56 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[site structure]]></category>
		<category><![CDATA[Website ROI]]></category>

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		<description><![CDATA[The ongoing saga of firstly whether to build an in-house SEO team or outsource and then how to best structure this team to work across marketing, legal, sales and IT. As always, onesize does not fit all and there are factors such as organisation size, geographic location, culture, maturity of the web presence and also the]]></description>
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		<title>Search is the Destination</title>
		<link>http://the5hits.com/digital-strategy/search-is-the-destination/</link>
		<comments>http://the5hits.com/digital-strategy/search-is-the-destination/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 04:21:52 +0000</pubDate>
		<dc:creator>Jem</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing managers]]></category>
		<category><![CDATA[site structure]]></category>

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		<description><![CDATA[Trusted sites are dead, or are they? Past behaviour: Find a source that provides good service, good content and is credible. Return there whenever you need more information. You trust that it is the best. New Behaviour: Loyalty is dead. When I need something I search. I cannot recall the sites visited. When I find what]]></description>
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