Internet Marketing and Digital Strategy Blog
Posts tagged Youtube
Youtube Campaign and the Pelvic Floor
Nov 10th
New Youtube campaign released by Poise Australia on pelvic floor exercise videos. This includes 13 videos from Jane Simmons a leading advisor in this area. There are also a lot of competitors competing for this space such as Tena.
The Poise channel is professional and the videos, clear, branded and easy to recognise. I actually might do some pelvic floor exercises myself. So well done on the channel set up, be interesting to see if these will result in blended search results.
Optimising Youtube videos in this day and age is no longer a luxury, it is a must.
These videos are also available on the www.poise.com.au website, under in the Benefits of pelvic floor exercises. The videos are well explained on the site, walk you through the steps and are in the correct sequence. A great way of showing multiple channels to market, through the vendor site as well as through Youtube to maximise the brand awareness of Poise Pilates, created by Poise for woman suffering from incontinence.
Youtube and SEO
Oct 3rd
We have long been building paid and unpaid Youtube channels for clients, The great video shows some research on Australia specifically, using 3,000 participants. These go further to proving what Nielsen and Comscore say but with more detail. Great insights, you cannot afford to ignore youtube as a channel to market.
Having said that, you cannot ignore SEO. As more and more clamber onto the Youtube wagon if you want proper ROI, make the extra efford to optimise your videos propely. Also ensure you have an appropriate strategy for the videos on your site and those you make available on youtube.
Consider:
- Whats your objective, Youtube to website? or brand recognition?
- Do you know how to differentiate videos between those onsite and those on Youtube? Keep in mind hosting source and productID
- What search terms are you trying to rank for?
- Are your videos and video content aligned to the search terms?
- Are you measuring the results properly?
Free your mind
May 28th
So what does all this mean?
There is no time for complacency and innovation is essential. And you can get a powerful message across with an innovative approach, good design and Youtube.
Social Media Strategy and Marketing
Mar 28th
With Twitter going mainstream and the number of social media experts, strategists and consultants on the scene, I thought it was high time to interject with some thoughts, seen as everyone else is. If you read my previous post “Brands on the rise” this ties in closely. Getting your brand socialised will become increasingly important in the future, for Internet Marketing.
So what should you consider for your business from a social media strategy, other than the need to show a return and the potential difficulty in measuring a return, be it financial or otherwise?
Also, while many agencies use social media as another channel for creative ideas to generate brand awareness or sales, this is not about campaigns using social media as a channel. This is about companies engaging with social media in a well thought out strategy. Setting up processes with the objective of increasing brand awareness and sales through ongoing relevant and value adding interaction with customers and potential customers. If you do have a campaign, you would these social media processes to deliver on the campaign and own them, not let your agencies own them.
Key activities to include in your social media strategy include:
- Social media policies
- Social media audit
- Social media strategy
- Social media operationalisation and ongoing monitoring
1. Social Media Policies
Have you got any guidelines, advice, communication for staff as to how they may or may not interact with online media while on company time, through the company network or as an ambassador of your brand. If you have people in your workforce under 55 years old, in fact if you have people in your workforce, trust me they are engaged somewhere, be it LinkedIN, FaceBook, FlickR or Twitter.
Do you have formal advice for them on:
- Whether they can represent the brand, e.g. commenting on an industry issue n a blog as a member of your company
- Whether they can mention customers, e.g Twittering about a new pitch or a customer experience
- What internal information can be discussed, e.g. Blogging about staff cuts
- Privacy e.g. including pictures from the office party of drunken colleagues in fancy dress in their public FlickR account More >