Social Media Strategy and Marketing

March 28, 2009

With Twitter going mainstream and the number of social media experts, strategists and consultants on the scene, I thought it was high time to interject with some thoughts, seen as everyone else is. If you read my previous post “Brands on the rise” this ties in closely. Getting your brand socialised will become increasingly important [...]

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Brands Search and SEO

March 7, 2009

Google has finally come out and confirmed the “Vince change” which favours big brands. Outrage, arms thrown in air, search engine optimisation (SEO) has changed for ever… So what does this mean? Firstly Google admits making a number of changes continually, so this is 1 of 3-400 annually which occur annually, and it is a [...]

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Bruce Clay SEO Training – April 2009

January 24, 2009

Bruce Clay Australia is holding more search engine optimisation training in April from the 6th-8th, just after SMX Sydney. You could theoretically enjoy the ultimate search week, hear the stories at SMX Sydney and then learn the how to implement them, from Bruce Clay, President of Bruce Clay Inc. We have been holding search engine optimisation (SEO) [...]

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SEO and Adspend going forward

January 12, 2009

So where is the spend going? Interestingly enough, into search. Per eMarketer, search is predicted to grow by 15% in 2009 and 30% by 2010. This is against display ads 18% , Classifieds -6%, Sponsorships -8%, Email marketing 8.5% and video 113% all by 2010. In this data, Search makes up 45% of online spend in 2008 and will [...]

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Bruce Clay SEMToolBar

January 9, 2009

Bruce Clay has released 2 new tools, the first being the new SEMToolbar, something we have been excited about for awhile. You can download the SEMToolBarhere. The SEMToolbar is a browser plug-in that can extract data from the key search engines being Google, Yahoo and Microsoft as well as other sources and then deliver that data in a [...]

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Search predictions 2009

December 24, 2008

Merry Christmas to all 3 of you who read my blog. I hope you all enjoy what I’m sure is a well deserved break, a Merry Christmas if you celebrate Christmas as I do and have a blessed new year. Now, where would we be without forecasts for the new year and what might arise. As any [...]

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Why Would You

November 24, 2008

So Google has just anounced, if you are logged in you can manipulate your search results, and would not rule out these manipulations being included into the algorithm in the future at some stage, bringing a human power element into the mix and potentially giving Google an edge over purely software driven search results. Google Searchwiki, you [...]

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Search Based Keywords Tool

November 20, 2008

I don’t usually review tools, but Google have just released their new search based keywords tool. Now you can make sure you don’t miss any of those additional keywords you maybe meant to include, but didn’t buy. The cynics might think extra keywords = extra revenue, if everyone has the keywords = more competitive bidding [...]

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Why local and behavioral search must keep Google successful

November 11, 2008

We know the number of web pages is growing exponentially, more and more content is out there. We know that around 75% of small businesses do not even have a web presence, try searching for a butcher in your local suburb. This will grow over the next 3 years. We know that large companies can [...]

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Why Theming and Siloing is just like Marriage

October 22, 2008

If you doing SEO to any reasonable level you would understand the concept of theming and siloing developed by Bruce Clay. Theming and siloing at a simplistic level relates to grouping pages of similar content and passing PageRank to those pages you want the search engines to see as important. Simple, right. Marriage has a lot [...]

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