Search Engine Marketing and Middle Market Business

June 30, 2008

Australia is Highly Competitive Competitors are numerous and aggressive in just about every sector of the Australian marketplace. Mid sized organisations competing in these markets are generally resource constrained and not “big” brands. Access to market is an ongoing challenge. Business Development Making a sale or generating leads in many cases relies on relationships and [...]

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10 Link Commandments

June 16, 2008

When speaking at Cebit in 2007 I proposed the linking commandments and winged a lot about the amount of link spam going on and that the Internet was becoming a quagmire of grey links. Anyway changes unbeknownst to me were afoot and things changed, spammers were uncovered and unranked, paid links became an issue and the 10 link commandments held true and were again used at the Cebit E Marketing conference in 2008. Here they are:

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You know you’ve been in Search too long, when…..

June 13, 2008

I moderated at SMX Sydney, introducing Gord Hotchkiss (Enquiro) and Danny Sullivan (Searchengineland), both of whom have been in Search for a long time, which got me thinking about how you know when you’ve been in search too long?

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Capitalisation of Search Engine Ranking Costs

June 11, 2008

Search engines allow users to find products, services or information. This is also known as search based intent. Given search engines are around 24% of traffic to websites on average (Hitwise) this is valuable traffic to most websites.

Organic search engine rankings cannot be bought but rely on the quality of your website, website content and linking. To rank well for competitive terms can take some investment not only in internal resources but also external search engine optimisation consultants.

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Online Trends worth watching

June 9, 2008

Mobile: Developing a strategy including frameworks for future mobile media consumption and usage. Begin testing mobile products in narrow verticals, using existing content and media. Gain a foothold in the market, while minimising investment

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