Interesting data available this week after my last post. Per a recent Pew report, (US based ofcourse) in fact as recent as today Pew found the average search user, according top their survey of 2,251 US adults was:

  • A college graduate (66%)
  • Earned income of over US$75,000 (62%)
  • Had broadband at home (58%)
  • Was predominantly 18-49 years old

Probably not that much in that, other than the fact that well educated wealthy people who can afford broadband at home use search engines more than the rest of us.

But then in another interesting article at Search Engine Land, based on Forbes.com and Gartner Research found the Internet was the most influential and important source of information to CXO or C level executives where 67% are using the Internet and 86% are using search to research competitors and trends dailly.

It would make sense that C level executives fall into the demographic above. Very convenient.

The key point however is that search is the start of these people’s online research, search is their doorway to information. This information maybe anywhere on your website, not just your homepage. Prepare your site with numerous landing pages and give those that land on them direction.