So Valentines Day is over and we move on. Some interesting stats on Valentines Day. Assuming search engines are a good indication of the peoples intention, and we know that Google has in excess of 90% market share, we can say the following:

  • People only start thinking about valentines day 16 days in advance, looking for general gifts
  • They start to think roses are the answer 10 days in advance and alternate gift ideas 9 days in advance
  • Those who are organised get it done 7 days before and then there are those that panic all the way up to the last minute
  • Most people still search on the generic terms flowers and roses rather than including valentines day in the search phrase

Interesting and remember this for next year.

Valetnines Day Search Volume Graphs

Flowers v Roses Search Volume Graphs