We have long been building paid and unpaid Youtube channels for clients, The great video shows some research on Australia specifically, using 3,000 participants. These go further to proving what Nielsen and Comscore say but with more detail. Great insights, you cannot afford to ignore youtube as a channel to market.
Having said that, you cannot ignore SEO. As more and more clamber onto the Youtube wagon if you want proper ROI, make the extra efford to optimise your videos propely. Also ensure you have an appropriate strategy for the videos on your site and those you make available on youtube.
Consider:
- Whats your objective, Youtube to website? or brand recognition?
- Do you know how to differentiate videos between those onsite and those on Youtube? Keep in mind hosting source and productID
- What search terms are you trying to rank for?
- Are your videos and video content aligned to the search terms?
- Are you measuring the results properly?
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