Ten things every CEO should know
June 30th, 2009
Reading George F Colony’s Blogcalled the Counterintuitive CEO on how what CEOs will face next with respect to the recession and how it will act a s a gateway connecting 2 different era’s got me thinking on the top things CEOs should be considering to get them through this gateway or portal with business intact.
- There is always opportunity. It just looks different, maybe now it is less abundant, but it is there. Opportunity + Planning = success. Testing ideas online is cheap.
- There is no such thing as an unprofitable business. Just unprofitable business models.
- Stay clean, squeaky clean. The digital trail never dies. Manage your life and your associated online reputation carefully.
- Invest in your digital properties and digital footprint. Proactively managing your online customer and future customer base is key. Make sure your selection processes for vendors and software are sound.
- Educate yourself on all things digital. Take a course. Invest some time. Understand search engine marketing (SEM) and especially search engine optimisation (SEO) and how it applies to your business. Read more…
