The 5HITS

When speaking at Cebit in 2007 I proposed the linking commandments and winged a lot about the amount of link spam going on and that the Internet was becoming a quagmire of grey links. Anyway changes unbeknownst to me were afoot and things changed, spammers were uncovered and unranked, paid links became an issue and the 10 link commandments held true and were again used at the Cebit E Marketing conference in 2008. Here they are:

1. Thou shalt do whatever the search engine with market share believes is right
2. Thou shalt not spam
3. Thou shalt focus on link quality, not quantity
4. Thou shalt not buy links
5. Thous shalt not use page rank for evil
6. Thou shalt create unique, quality content others will link to
7. Thou shalt not commit adultery (But if you have to, use a link condom)
8. Thou shalt use link text wisely
9. Thou shalt use links to create focus
10. Thou shalt expend huge energy to manage and build links for SEO

So remember good net citizens, link spam and you rank for a day, link plan and you rank for a lifetime.

Search Marketing link commandments