Why Theming and Siloing is just like Marriage
October 22nd, 2008
If you doing SEO to any reasonable level you would understand the concept of theming and siloing developed by Bruce Clay. Theming and siloing at a simplistic level relates to grouping pages of similar content and passing PageRank to those pages you want the search engines to see as important. Simple, right.
Marriage has a lot of similarities to the theming and siloing for the following reasons, just think about it.
Here are the top 10 reasons website siloing for search engine optimisation is just like marriage:
- Linking outside your silo is not a good thing
- Bringing unrelated 3rd parties into your silo can result in relationship dilution and a loss of important rankings
- You may think a rel=nofollow will hide something, but trust me, someone will find out, somewhere and it will get indexed Read more…
