As I work in an SEO agency we are constantly recruiting SEO staff. The challenges we have include:
- Recruiters do NOT understand our business, no matter how much they say they do
- People overstate their own capabilities
I always joke and say when I see a resume, the person looks so good I feel I should report to them. When you interview, you get about half of what the resume said, thanks to the resume writers and online resume tools. Then what you end up hiring is about half of what was represented in the interview. So 25% of the initial resume. The other side of this I accept is that with all the resumes this way, we take the best looking ones, which may be a somewhat flawed approach, but it is hard selecting from multiple applications.
Don’t get me wrong we have great staff, who are loyal and who field calls from recruiters at least once per week. Keeping up with rising salaries is also a challenge. Nobody calls me though, cannot understand why. Put it this way, we hire people with little or some experience, train them heavily, pay them increasing market related rates, and give them a performance based bonus, and all this time adding serious value to them, through skills, experience and education. Should they not be paying us for the opportunity? I ask myself everyday? Just kidding.
On average what we consider to be a senior SEO person for hiring is not what gets presented as a senior SEO person. In fact most of the so called 1-2 years experience people we hire are good as analysts and where he have hired managers this has ended in tears.
The impact on our industry is as follows:
- Agencies hiring in, to fill a competency, often do not know the ins and outs of SEO and are reliant on this person to deliver
- Companies hiring SEO’s are buying their past experience which is often small websites and expecting them to pull top rankings out of the hat for large dynamic websites
- There are few very experienced SEO people out there who have worked on and succeeded with large dynamic websites. I can probably name around 15, but hey maybe my SEO circle is small.
Read more…
Internet, Online marketing Digital Strategy, In-house SEO, Marketing, Marketing managers, Search Engine Marketing, SEO, SEO Training
Search Engine Optimisation (SEO) Training Course from Bruce Clay here in Australia. We ran it in Tasmania, ratings and feedback were good, so now we are running it in Sydney, Melbourne and Brisbane during October 2009. Bruce Clay training is well known and our 3 day training course highly rated (4.8/5 average) for the 3 years it has been running to date. We now have added a 1 day curriculum which will run more regularly than 6 monthly as in the past. You can register here.
The course includes detailed material, live examples and
Where and when will the SEO training be held?
Brisbane – Wednesday the 14th of October, 2009
Novotel, 200 Creek St, Brisbane.
Melbourne – Tuesday the 20th of October, 2009
Stamford Plaza, 111 Little Collins St, Melbourne.
Sydney – Thursday the 29th of October, 2009
Menzies Hotel, 14 Carrington St, Sydney.
What is covered in the SEO course?
• Achieving better rankings in search engine results
• How to increase click-through rates
• How to make your site more relevant
• How to identify the best keywords for your site
• What is PageRank and how to increase link popularity
• How to identify and characterise your competition
• How to analyse and edit your own content
• How to avoid Spam
• How to include Engagement Objects™
• Designing and structuring your site in the right way to achieve better search engine rankings
• Optimising the technical structure of your site to improve rankings
• Ensuring your site is able to be spidered by the search engine robots
• How to develop links worth having
• Monitoring you and your competitors positions within the search engine rankings
• Being ethical whilst optimising your site
• How to measure your success
What is included?
Fees include the 1 day training course, meals and refreshments, a 1 year free subscription to the SEOToolSet® (valued at over $1,000) and a detailed course manual.
Bookings
Bookings can now be made at the following url: https://www.seotoolset.com/training/register_au.html
More information
More information on the 1 day SEO training course can be found at http://www.bruceclay.com.au/training/one-day-SEO-course.htm.
More information on the 3 day SEO training course can be found at http://www.bruceclay.com.au/training/index.htm.
Internet, Online marketing, Search Marketing SEO Training
Bruce Clay Australia is holding more search engine optimisation training in April from the 6th-8th, just after SMX Sydney. You could theoretically enjoy the ultimate search week, hear the stories at SMX Sydney and then learn the how to implement them, from Bruce Clay, President of Bruce Clay Inc.
We have been holding search engine optimisation (SEO) courses now in Australia since 2007 and more recently they have started to get booked out. Testimonials from past attendees are available on the Bruce Clay SEO testimonials Training page and to date, touch wood we have not had a bad one.
The training is 3 days and the pricing has been slightly revised, as well as there currently being an early bird special at $2,550 for the 3 days including access to the SEOToolset. We generally hold the training at a hotel ensuring a comfortable environment and good catering.
We are very often asked, Why Bruce Clay SEO Training?, why are our courses different?
We believe the key reasons our training is different, include :
- The training is structured to take you through a learning process, leaving no one behind. We have marketing directors sitting next to web developers with neither getting bored. I might add, knowing what html is will help but you need be no more technical that that.
- We go into detail, a lot of detail. Including our methodologies, site structuring, linking etc. with real life examples and experiences shared. This is not a part of our selling process, we share all the knowledge we have. You implement what you learn, you will get more traffic to your site. Read more…
Business online, Search Marketing SEO Training
Yes its that time of the year again. SEO training for Bruce Clay in October and seen as the early bird offer is about to expire, what better than to provide a public service than giving you some criteria to judge SEO training on, and letting you know where to find Bruce Clay SEO Training.
Getting your in-house SEO and consulting teams trained is critical as search engine ranking competition continues to grow. Getting them trained, armed with toolsets and methodologies and giving them the confidence to make key decisions on site structure, content and linking even more so. 
Expecting SEO teams to learn from blog posts, forums and websites is not ideal. Finding the right training is however a good start and should deliver long term results.I obviously think Bruce Clay training is pretty good having done it now 5 times, but in case you are not convinced, judge for yourself. Here are 10 criteria you should consider before booking and sending your staff off to any SEO training.
Read more…
Internet, Search Marketing SEO Training
